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Multichannel

Barneys exec: Responsiveness strategy should spotlight mobile over desktop

October 15, 2015

Photo from Barneys New York Instagram account Photo from Barneys New York Instagram account

 

By Jen King

NEW YORK – A mobile-first approach has caused Barneys New York to reconfigure how responsive design is understood across channels, according to a senior executive from the retailer at Luxury Interactive 2015 on Oct. 14.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
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  5. Saint Laurent Paris rebranding effort to settle over time
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