NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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","iv":"8b64c75759df4f5a85e01f4136e2b8c8","s":"c385c0391fb46a16"}