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Internet

Variety is key for luxury email segmentation strategies

February 24, 2011

 

By Elizabeth Zelesny

computer-stock-2Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.

Properly executed segmentation strategies will result in better performing campaigns and less unsubscribes. Segmentation is a beneficial marketing strategy because customers get a more personalized user experience and spread the word to friends. 

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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