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Dec. 22, 2024
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Multichannel

Creativity will be the hallmark of a successful brand

October 14, 2015

Instagram is an attractive advertising channel for media marketers Instagram is an attractive advertising channel for media marketers

 

By Forrest Cardamenis

NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  5. Vera Wang sells IP to brand management firm WHP Global
  6. Meta drops price on paid subscription tier in EU
  7. MGallery Collection wins Grand Prize for luxury tourism
  8. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Mood of global millionaires in the pandemic-era
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