Events/causes
October 13, 2015
The Peninsula New York, 2012
By Forrest Cardamenis
Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?
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","iv":"9409c195418075eacc6ab6f1d31bbf10","s":"8822a5a50f0c0f3c"}
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