Research
October 9, 2015
Aerial view of Tesla's Model S
By Forrest Cardamenis
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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","iv":"2676abfff48d19a17a98b5d8fea19677","s":"78b272a3e9639e85"}
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