Research
October 1, 2015
Image courtesy of Michael Kors
By Jen King
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
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","iv":"604d8211e06c8573ce84cec38819f8cc","s":"0e7b91808ad13739"}
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