Research
September 23, 2015
Value Retail promotional image
By Forrest Cardamenis
According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.
{"ct":"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","iv":"b3001ecc8283716724272806893f059c","s":"b9a1746a57765dbe"}
Share your thoughts. Click here
I found this to be a very interesting article. Our family’s company has been making live telephone calls for jewelry retailers for several years. Mainly because they don’t have time or the desire to do the clienteling themselves and by using our services they can reach a much broader base of customers than just their top 50 or 100 that they typically call each time.
Our services are for not only clienteling but also for specific events like designer events, trunk shows, etc.