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Blog

Top 5 brand moments from last week

September 21, 2015

Dynamiq customizable superyacht Dynamiq customizable superyacht

 

By Forrest Cardamenis

Brands got creative, experimenting with new ways to reach consumers on many different platforms.

With social media, mobile apps, collaborations and an emphasis on personalization showing across a number of industries, these brands have likely experienced a boost in visibility for their creative efforts. Whether it's emotional recognition technology, involvement in and collaboration of the arts or empowering the consumer, marketing may have provided a brief glimpse into the future of luxury.

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  1. Rimowa revives archival design in throwback campaign
  2. Resale market benefitting from luxury slowdown: report
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Hermès sets sales record with über-high-end status, product control
  5. Soho House strikes deal with at-home rowing brand Hydrow
  6. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  7. Kering partners with International Trade Center in Madagascar
  8. Bulgari reopens Via Montenapoleone flagship in Milan
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Versace taps K-pop star Hyunjin as global brand ambassador
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