Multichannel
September 18, 2015
Image from Holt Renfrew's #AllTogetherAtHolts campaign
By Forrest Cardamenis
NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.
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","iv":"0915edebfdf7cdaef432a99ff28b57e5","s":"6a20370a1c7986b6"}
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