Research
September 11, 2015
Chanel YouTube channel
By Forrest Cardamenis
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
{"ct":"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","iv":"57fc4736f728f68805985f2bb510d24a","s":"6dcb0a2204793d9b"}
Share your thoughts. Click here