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Jaguar modernizes image in US with new retail strategy

September 3, 2015

Jaguar Instagram image prior to XE reveal Jaguar Instagram image prior to XE reveal

 

By Staff reports

British automaker Jaguar is courting United States consumers with the roll out of a new market strategy that adds two vehicles to its lineup and the addition of complimentary maintenance.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
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