While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
{"ct":"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","iv":"0da56dac68845fae88f47c05eabff31b","s":"f74e5cf8e01ee1e0"}