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Fundamentals of luxury brand-building will not change: Diageo exec

August 31, 2015

Johnnie Walker scotch whisky barrels Johnnie Walker scotch whisky barrels

 

By Jen King

For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Authentic announces Barneys New York Residences in Tulum
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Tmall employs VR to bridge bricks-and-mortar, online
  7. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  8. Kering Americas gains new president
  9. Zenith combats counterfeiting with security technology
  10. Kenzo showcases utopian vision in eyewear debut
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