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Saks draws connection between fashion and fragrance for Alaïa debut

August 21, 2015

Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch

 

By Sarah Jones

Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label's atelier.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. John Galliano leaves Maison Margiela creative director role
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