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Mobile

Donna Karan incorporates SMS into mobile app to encourage usage

February 16, 2011

 

By Rachel Lamb

dk-mobile-185Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.

The brand recently relaunched its ecommerce Web site, adding a more personal touch through features such as Donna's Journal. The application has been upgraded to include push notifications and video.

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