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Cartier explores treacherous terrains in paid New York Times campaign

August 5, 2015

Cartier's Calibre de Cartier Carbon Diver timepiece Cartier's Calibre de Cartier Carbon Diver timepiece

 

By Jen King

French jewelry maison Cartier is going the distance to capture the adventurous spirit of its ideal male consumer through a paid post featured on The New York Times’ Web and mobile sites.

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  1. Baccarat pulls incoming CEO from Printemps
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  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  5. Meta drops price on paid subscription tier in EU
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Dior goes for gold with flashy J'adore campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
  10. Gucci celebrates creativity, self-expression through immersive digital film fest
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