Mobile
February 15, 2011
By Elizabeth Zelesny
BMW is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its promotion of the new X3 model.
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","iv":"b65dd7fbad02462859016c267aec5526","s":"b34f2ae27b259c27"}
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