Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"2ab275de59a8d0c3edcaf26ed3d56b78","s":"ce877fc19ccd029a"}
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