Print
July 13, 2015
LVMH promotional image for its many businesses
By Jen King
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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","iv":"470eb7f0b2ae66cfa7d2ae01de5dde49","s":"c5343cde66414d1a"}
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