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Nov. 22, 2024
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. The Ritz Carlton, Missoni launch beach club in Bali
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos