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Multichannel

Omega highlights relatability with user-generated campaign and video

July 9, 2015

Image from Omega's "The Collection" video Image from Omega's "The Collection" video

 

By Kay Sorin

Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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