Research
July 8, 2015
Dove played to consumers emotional side with its latest viral video
By Brielle Jaekel
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
{"ct":"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","iv":"3de8caf971d71239e95f501a8c614a00","s":"d302ef016f0f47ff"}
Share your thoughts. Click here