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Mobile

Chanel builds collection awareness through Vogue mobile effort

July 6, 2015

Image from Chanel's Métiers d'Art campaign Image from Chanel's Métiers d'Art campaign

 

By Sarah Jones

French couture house Chanel is generating awareness for its Métiers d'Art collection with a video-enhanced advertisement on Condé Nast-owned Vogue’s mobile site.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Diageo unlocks Fusion Partnership Lab applications
  6. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
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