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Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

February 11, 2011

Land Rover courts iPad users with rich-media advertising

 

By Dan Butcher

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Air France reinvents beachfront pop-up at Cannes Film Festival
  9. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  10. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle
Rimowa honors the winners of its Rimowa Design Prize