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Tag Heuer shows endurance outside of athletics with DJ ambassador

July 1, 2015

Tag Heuer brand ambassador David Guetta Tag Heuer brand ambassador David Guetta

 

By Sarah Jones

Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.

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  1. The Langham, Lucid Air bring custom house cars to NYC, LA
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  3. De Beers Group to discontinue lab-grown diamond business
  4. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  5. Gucci names next artistic director
  6. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  7. Saks activates during Mental Health Awareness Month
  8. Fendi funds restoration of Renaissance-era landmark
  9. ThredUp launches first-ever digital vintage pop-up
  10. Tiffany & Co. scales in China with Chengdu flagship opening
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