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Multichannel

Selfridges explores power within fashion for dramatic campaign

June 30, 2015

Image from Selfridges' Strength campaign Image from Selfridges' Strength campaign

 

By Sarah Jones

British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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