Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"3378b1e6d8836889555f010518039166","s":"b2af135941a33e5c"}
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