Blog
June 22, 2015
Hermès' kawaii effort
By Nancy Buckley
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
{"ct":"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","iv":"af3c4173a9cf6956c592684739dc21de","s":"5c7c0606160ad05b"}
Share your thoughts. Click here