Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"c8a922bff17c7ac90322b5c4ced1bbb6","s":"22e94aa1afba8e30"}
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