Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"ff71fe838fb617786ddea9d5a101a2d4","s":"f9242dfac6bd4530"}
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