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Dec. 26, 2024
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Swarovski provides immersive viewing of McQueen exhibit through app

June 11, 2015

Alexander McQueen Savage Beauty promotional image from Victoria and Albert Museum, London Alexander McQueen Savage Beauty promotional image from Victoria and Albert Museum, London

 

By Staff reports

Precision-cut crystal maker Swarovski is bringing the current Alexander McQueen retrospective at London’s Victoria & Albert Museum to life with augmented reality.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. How can luxury brands tap into the back-to-school season?
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
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