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Mobile

Marc Jacobs drives consumers in-store via Foursquare push

February 10, 2011

 

By Elizabeth Zelesny

Marc Jacobs implements Foursquare initiative during Fashion WeekDesigner Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.

Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.

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  1. BMW sets record with funds raised for education at playoff event
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