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Multichannel

Estée Lauder appeals to millennials in new fragrance effort

June 12, 2015

One of two images of Ms. Jenner for the Dare to Wear Red campaign Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign

 

By Kay Sorin

Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.

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  1. YSL Beauty explores boundary-breaking heritage through scent
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  4. Off the Cuff: A Q&A with eBay's Mari Corella
  5. Six Senses wins top 2024 Positive Luxury Award
  6. New campaign launches Balmain into beauty
  7. Leading with pedigree, Range Rover promotes plug-in SUV
  8. Dior relaunches J'adore campaign via multichannel experience
  9. Stella McCartney highlights sustainability, natural beauty in nostalgic campaign
  10. Dior asks award-winning actress to spread joy in fragrance launch
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