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Mobile

Mobile-based email up 36pc year-over-year: study

February 10, 2011

Mobile-based email is up 36 percent

 

By Rachel Lamb

Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Moncler appeals to adventurers with special-edition Leica
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Sofitel makes TikTok debut with episodic campaign
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