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Versace CEO: Internet investment more important than Chinese market sales

June 10, 2015

Karlie Kloss models for Versace's new campaign; Versace has attracted millennials with its social media marketing Karlie Kloss models for Versace's new campaign; Versace has attracted millennials with its social media marketing

 

By Sarah Jones

MONTE-CARLO, Monaco – As China’s contribution to luxury growth is flattening, the luxury industry should be looking online to reap more development opportunities, according to panelists at the Financial Times' Business of Luxury Summit June 9.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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