Rolex is showcasing its 100 years of watchmaking history via a pricey mobile application, which is a digital version of the book by Guido Mondani Editore.
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
Rolls-Royce celebrated the 100th anniversary of its iconic hood mascot, The Spirit of Ecstasy, with a grand procession of branded vehicles in London on Feb. 6.
Today in luxury marketing - Barneys plans renovations; David Yurman asks bloggers to show them love; Best Super Bowl infographics; Jewelry's runway reach.
The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.
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