Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"9b452efe45ee67740ff8aa11da82bc10","s":"afb4c4446352326c"}
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