Research
May 12, 2015
Instagram post for Missoni Mirroring
By Joe McCarthy
Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.
{"ct":"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","iv":"ebc535b8e6c5e1033e4e66db7eba88dd","s":"ad23fc3b0ebf1e99"}
Share your thoughts. Click here
Hilarious that people are worried about brands mining their data. They should be more worried about the social media and credit giants. A brand doesn’t need to get your shoe purchase data from another brand. Brands will acquire your shoe style preferences from your social media activity and your shoe buying activity from your credit card purchases.