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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"684b45f9dc0dbd802e80e5e825f39e1d","s":"2a424890e550bd13"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.