Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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4mlBTDVGgc3WzP760A2iCgV9hHrkqvUIt0yzup+e4JUn8hBabxYY\/CWN3NVV\/LLwBRf7wCUe6hIxtGhyRzXh+MZKcsZ5+vJaj7mHkcrRyt46T06ID3dahMomzxQL8YiAzorsvJvT0\/6OyugmNH+cKEbFbaJcBc3pyt5\/KI\/ZG1YKg6MV00N1iZdSQQBFfdWivq7mOtgBSN\/tp1BmDwnoYvXZrsZGyxQ73F8GPyvfCGGUlAGk2gkD+TWpPnlJJwNsUBC32mTv6HmZPkRA5nmzLTy\/j26mCsq3hfpcP8k0AFLgRBltMfCVC2erbKC83Ue9T6KJu5Jmg6USmBSqa6eaSt+O1OP8vcM4whElPyZ+Ns3dFIoV2HDwiQlNhXDsT97JR0K7Fzre8Wy3oeTxOxeXpyQbrDfqdYACdHdnaVxCF1Emt3j5T4fO0xzZNoNTpbfLrHtCTpIS8ooOjC1C5qNxPnQa3wbTYBJEsjLEbp3\/5id0Hu6O0m9X0iMrZiSy4VOvRiPW+MKfJjYqeHF+47uYt1p2amzImTVmmXVpB0vr6vgk0yaMxYG0fZUISzR6tVXzRBhnmQlZxsKxC3lDn0zkwx9Me09gfIN0+1ORyrcxsGq4StFeeaRgjmY5hUvIJD5tLM05lZF9gJHHQk1d5mBhUIDtWXpSsNcKcwhrjFKDAQt6YPfi8mNEEyt0CCcEYY3GBTx+Ak0r5N4d1qVLGDZFWEU\/AYdhcVFoaUDABttpRjGjigkQoipyKQUlpbc6OCoQea97\/4YSrU5Dtkd92XenZMF8wttC20vo\/R78v17wYo5fmCMUOPfsOQhYaF2yLULkncMtk5e+Y+q+DWA94g4lXXS4FeebjKRy+sX9TNs9zJNyfg2s9NOIzs19oC2z26vdUxd9eFx15r3UMulKFkCpXxIWp+dkFFwHlu\/Xyw78wG+K5Z1erPO2e8PZ\/I11oNig9aI\/t+LSNSrJ8NmnrjWbmcHjVtwIALn6PIcoGQtBn813o7MHw2ctzQF0Be6mTqV2JPoFjM5lpCeEcRURqHJYjpAPijcu6cGL7g0IAO37Lk6ZrV7vVlQPkRbtovjW\/Hq47zOJhSEXoFrrX3eyVwquH7Jmk\/gnoIHws0S8yBx4jPNbswQ2OJox06ncia67\/dhbRK8d3SE9St9P5jKlAkshr2AvTUmM2\/zCiqykYDZgnsxw80CZcUK3TqvORdXYjmn2KssASit3ESVCqFbeDUKqqsYLOnfCQJJ0SMtJQvliVCPUPzk7yFLqxOZ6MgKbwX1g970DH0S2oBa+xpdBQeV8vFEw7YHUsWSQpjM1t1xXbBaP7AoJXKD48kOi+Igj9JrFak3phL3wbm10tY7sKsyIDLnv4nLm1VSjtA7BC9\/brtEPKl2pdgiQCRBMJeScB448wcgvrr6v9oAPmNM1qlvPQVvYHYm3Z\/6xCfogdOJOKl1fPXlKzfNAfY1Y\/R037tIQzCt8KtM0EzQz4iT0lVPFdlgumZCHv+o3fVsSDGFkN5wRe1F7AtFx5rBgFH7YxDPV7hOzqhJhDoLOdgLUIDdO0CcRS03jCinrhwGLo6TL8bhb1S8wWXPPwLAM7nP3PEP\/4hyvFnMv99ryZC6H2DosU55x\/MppVsZcjr+zpXH48byJvAFZQIXNjNrtrGmgXlqo\/F8YBQAe3pJffRFo4VCPuhzB5lxpMEdQIlTpR8jpSqbp5Y4w0Hsqg10oMBdom8Fi1aZyWHWcVdV+\/jwWkZH1VO\/cCv5JELKwuVSKuTFA01WJYKGD4oAm8Va1TZZ\/FdZP0de+ytZBBV3iwqntG0Xx1iIJ3weJMqfxtcKxJW3MgmG4Nc4zf64Lejua2D4yz752QCMxtpv7dF9b0jVOKmK8dDR5kM\/VlLs7XoDaKK464WAu\/77+0hZHtXZiPYVuNUaiAuFB947ZejiGmYRJBvr\/zMUAMUuFRjMjWWUcO2yNz4fc2xvmyoVHtHrB8twSraRJ5tj7WNdhwVnFae+SPYLu9p3kfA3atvd1Pwq9Lqd1eHi+bxFUpU+V2Ko5w6sKD9PzrQbdE1VzpmuVJer9dNMcfQn4Uiaec4L1a4a0qP35CDZ4HIg0951ynApUBzfK0STnXm61MeH5OGmOZstUWBGJB6Ptz1z5ddLS\/Tmz+f+UP\/1VZV+MewBocpXmphRU9ysQwBvVeX751Mx6cV1UW\/\/OINhZThowEPk19bFLrOeL7TGx35Nbp9A0hOsrp+aIIw7Y4hsE5oAygT\/25OPhL8qS\/+Nqeph2fYTq1umbzNQ\/XYq5IPFukVrnSS+ugMFqkPD\/5zYi2g+CVeuJpC\/tNsGn\/xQqObO2ZJ\/NE32cfSEc1ZC01xhgIkYHBlbuZXVMKjekPuEPpoLiIGj1nRWaGJjU25bmMsJfZeAe+lEBH1r1\/f06UZXDFDU2+IguQMROnpGRfyiqHr7cqa35SD+5PIbjORvq+oauGx8vUa+rsmNSIxAsV\/QKO2iiM7ivyigjSU+KFgigFxXfsJdaoseeOBFCQPcGP98H9PCDB8pKIx4176x0wKsPe9ZO3a8vuVq2A3xrST3OyHUQ4TqJYZkldSko\/snVAVCEhPt4Szvau7n6rvN2YHAy+PMq1HKKiz2evpLR4bobUbIQWW105Hk1kQ7X8VsnHRQv5hL0Vtz+K9ndy9NZutEezqjZqFn5MjrXlP3aqYKM07rZLBpf1lh5wqmhScby1VNw86o+YbmJiYB19QYiGFcopY46j0+VDLNstINgq691gwU\/ZUPiVOyNdGq\/V22yE+yXKtNfVS7sDYKpKSe5T5ViaJj8pQCo3zLPeRVbNuwzHfAjr4++N07eMAZu+RUbhJ2KQWOf\/NccoQFNey8Zh1B0VKBSt5cbbr\/As856KryjDiKibS020yFbvEWj+KvmwCz5vnNzM\/w6Iw6Ky70V9fL3avPjDCnE5J34shNl1wG2nIDdrDMs2Wr32qS\/WD4l91FNPiX2EW7AXH3WlSJ+lkVlAhXuqSWgUn3gpjTR108p\/wbugcLdH1xr1KoCaxO83lj22vFt7kwGVzrznOmHqEOMRt0\/mGt4jGekz0XEIad9BHApqnH8SKmrtt29W80xJxKj\/4F+jVS8HcaTERvm5VNSByWS4hgW\/9ojZNyw0QT\/KRQVH+Ds\/jhrEQTIvOBi5q1wS\/i\/2vjkeOLOCQ8ifIzn2Hv9bT0hZ9kJ3UMjccfCfjBLZi+7Kc4UZNOTqLrwISifjW+Ifj\/kz51Wg7RQoUeo05zUhCDOWW9ryBjx9uT1tLIV8Gch1MUxCFx4EoCiEaA1iIfZscesu1QYnSu2tcyIQyyf6GSaPi4xNRD7LEUiX4PSLC5fPbwvtknORy2t0fEDD3qG+T\/ibM\/HSIzd17X5gqqiYa1XMMKVvBAIpeYD+I2wlSTkGFuv7i1IKwm+DM+zsbCXXkRMqfzscTkk526vU1h5IF9XugTjzx8g8zJ82esf7YGnK89RgtU\/akMVJmvVWb\/38bsE8vlplXwHRkdUnuE2YlyHBQS0\/h1LxmBDUX2d2LsE+k97YAqmTuSivmxoX81vUiEV+kZEBGmBo5z9iTzPuQC01UtQ3qTV9gsKucrvN4u1YMzs0a3hL0rlwFiYi+qmlBcYNKN0m+ZFwMo+tEtGPSEXRHpDisC2ySjuH7SDL5zbjIzgGkD5c8urkR2kSQLDzsbTSplK6JuCcN1SHyv1k\/zn\/Nk2led5WpKrR1yw12ygBBecTqixkhVZMWfV0aeQg0EqXIuHfYawpIkUSR5Ljd4nbJUGUDb\/8k9ee\/AOu4oRyoTyAIa9BPZHtZkxUtgDUal2sysv0lBei10HB9WU7J6LxEIYnynssNiboi8BMMM6Kpli1IBTLYOl38UyXhOkJQqEhEly\/tq9WRg1hMrfYXdp\/AUL+Sy3ySlFAjiJyq4nZAHNvHWbNcV755Vg0yxIfZxJmho769HNs3HAxUMRlBTEDZFUfjvwulJujTk2xSZTNDEFNO4llA5OwCEiITM\/j+sh7SOk8uf6z5ciNU5EBG23sVTpChdZd8SEO7PNLc5EV4SDA89d4bx67ZkYixzipJbPnqklGnXQxXE\/RJqXiEPtOl52pN5APwQwaVkwb36ZF7fgR5WirvO4rGSHIOVKRLv1H2scuEAYpS0uLAF9kLExlXmF1SnPHu5sccwVBq2aymPBSdTvaUVPETJQFERQu9CPrrFsMlQNJpO+p7yUS+NvoEUmZoDSPVEOdLRwZFnsv+5LmN\/zKJYemicEO9IheMcPn2idB3HJGaS+EgsXsbEPAI9Un2+OTiNhiANduzB6WFJmd0C4dLmG6Ef8n0XIUZiRAfEvEJKACrpnifIzH3I5hCRGENXcdFThNSeJ89J7l+UHP1RWQFGDK11u3wm17xNxmf3GGPNueiybEGKiz8dpIURUbm1IXhYS\/DXyLsC7WMCXMIHZvmKpAEk9EyNPOMZ9lMJFJMl6ktpakNF64XNwQqNc3ClbcSZ8VheNKhTtnkBs7yMH3QX6tJuRx8cpNv9odmDDB0A+YOaLoWlPq37XaoskjZ+Oo8wBoPMKMz9q+o83q9JN0jKPwlC62vPIu3HX40IlTfF4bex8mgHRZPIt8i9xk\/VuYoGSVwx8xRJqYsaDNc\/ynIi1Jy9+qsockhMLxO6rj96MFa6RcBGOPX\/Gg9R1ChsIfWieVEzBFzmTdbdOSOs7i3gOA==","iv":"48835d06c9f746eca9cac66f39906823","s":"449623bd877f368e"}
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