Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
{"ct":"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","iv":"032769d0da55546507473f9e759f8229","s":"958f83a888982072"}
Share your thoughts. Click here