Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"f6b986064d8afcfb067066677d571d81","s":"d970f3e2bd7eef11"}
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