Research
April 30, 2015
Burberry ad campaign image featuring Heritage Trench Coats
By Sarah Jones
NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29.
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","iv":"20fc3fcac8d1669944cbdb4d1f42ff3f","s":"8fabed9e7fda1b72"}
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