Multichannel
May 1, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Sarah Jones
British retailer Selfridges is investigating the changing face of employment, from shifting work-life balance to innovations in enterprise, with a multichannel campaign.
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","iv":"2838f56978fa124d56a19f741205204b","s":"ec6284c0bc08e15b"}
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