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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Mood of global millionaires in the pandemic-era
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier

April 24, 2015

Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign

 

By Jen King

FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Mood of global millionaires in the pandemic-era
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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