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Nov. 23, 2024
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Gucci reveals new advertising approach with first Alessandro Michele campaign

April 15, 2015

Campaign image for Gucci pre-fall 2015 Campaign image for Gucci pre-fall 2015

 

By Sarah Jones

Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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