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Advertising

BMW opts out of traditional channels for campaign promoting ActiveE model

February 4, 2011

 

By Elizabeth Zelesny

BMW promotes ActiveE via documentarySince the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.

The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.

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