Research
April 2, 2015
Who is the affluent Asian consumer? Image courtesy of Gucci
By Sarah Jones
While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.
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","iv":"1e2260e8a6ea57887c4f67cc44d7a2d2","s":"826d5c68fa3642d3"}
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