Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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