Mercedes-Benz's multichannel marketing is undoubtedly why the brand's sales have sprung up 14 percent in the past month, following a phenomenal year in 2010.
The Plaza Hotel is furthering its commitment to provide guests with an enhanced hotel stay via a new digital concierge service available on iPads, laptops and televisions in every room.
Hugo Boss has launched a mobile application to let consumers follow the brand's journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
Luxury travel Web site Findertrip.com is implementing the latest search engine optimization, marketing and Web strategies to reach the world's most affluent travelers.
Today in luxury marketing - Bulgari to open London hotel; Bottega Veneta taps Nine d'Urso; Mercedes-Benz launches new Mayback; Where are social media marketers seeing the most success?
Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.
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