Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
{"ct":"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","iv":"8bccd738a05210854167484bc38d7a65","s":"51d47c869895c53d"}
Share your thoughts. Click here