Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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